A recent Gallup Pakistan study has revealed that less than one-third (32%) of Pakistanis regularly use perfumes and fragrances.
The survey found that younger individuals are more inclined to use scents. Forty percent of people under 30 reported wearing perfume daily, while only 27 percent of those aged 30-50 do the same.
The findings highlight a generational shift in personal grooming habits, with younger Pakistanis showing a stronger preference for fragrances.
